By Morgan Sweeney, The Patch
Patton oversees all sales and marketing, including community engagement and wholesale activities.
Green Meadows Farm, a cannabis company owned and operated by the Patton family and based in the heart of Southbridge, announced the appointment of Robert Patton to Chief Marketing Officer (CMO). In this role, he leads all sales and marketing activities, including overseeing the development of creative, marketing and communications; dispensary efforts that generate in-store revenue; community engagement; and wholesale activities, including both the procurement of partner products to be sold at the Green Meadows dispensary as well as cannabis produced by Green Meadows to be sold at other Massachusetts cannabis companies.