By Ben Bourque, Cannabis Business Executive
It’s ironic that producing a plant as beneficial as cannabis can strain natural resources more than other crops. Fortunately, legalization is paving the way for more environmentally responsible production and cultivation, by opening the door for more scientific research and making it possible for cannabis companies to openly explore, test and share best practices.
From advances in automation technology to time-tested soil management methods, cannabis cultivators and processors now have a range of powerful tools at our fingertips—and more powerful reasons to adopt these solutions than meets the eye.
The ‘triple bottom line’ ideals you hear about in economics are well within reach for today’s forward-looking cannabis companies. By adopting holistic organic farming methods, embracing new technology, and considering carbon footprint in larger strategy, cannabis leaders can achieve people, planet and profit goals in one fell swoop.