As co-founder and Chief Marketing Officer at Green Meadows, Rob leads all sales and marketing activities, including overseeing the development of creative, marketing, and communications; dispensary efforts that generate in-store revenue; community engagement; and wholesale activities, including both the procurement of partner products to be sold at the Green Meadows dispensary as well as cannabis produced by Green Meadows to be sold at other Massachusetts cannabis companies.

Prior to founding Green Meadows with his family, Rob held senior leadership positions at several digital and traditional marketing firms, most recently serving as the Vice President of Strategy for Data Axle, a leading data-centric marketing company. There, Patton established and led the digital marketing group known as the Axle Agency. Throughout his career, he has worked with various Fortune 500 brands, such as Discover Financial Services, Electronic Arts, Volkswagen, and Taylor Swift. Rob holds a Bachelor of Arts in Political Science & Government from Bates College, and he and his wife Jennifer have a daughter and son.