Grandson of the famed World War II hero brings a heritage of organic agriculture, community service, and veteran advocacy to his role leading the Massachusetts cannabis company.

(SOUTHBRIDGE, MASS.) November 10, 2020 – Today Green Meadows Farm (Green Meadows), a cannabis company based in the heart of Southbridge, Mass., announced the appointment of Robert H. Patton to Manager and CEO. Patton will lead the establishment of a new family tradition: to grow and sell cannabis with the same dedication to veterans, community service, and organic agriculture that the family is known for.

“My grandfather, General George S. Patton, Jr., dedicated himself to fighting for his country and my father, George S. Patton IV, did the same, while my mother has given lifelong support to special-needs charities, the arts, the environment, schools, museums, and churches,” said Patton. “Building on that example, our family seeks to contribute to the economic development of the Southbridge community, while making a positive impact on the cannabis industry, and more importantly, on the people who live and work in the communities we serve.”

Patton is leading the company through its final stage of licensing to open as an adult-use retailer in a restored 19th Century mill building in downtown Southbridge, a commercial hub located at the intersection of I-90 and I-84 just north of the Connecticut border. In a rarity for Massachusetts cannabis, Green Meadows will launch its cultivation and processing facility under the same roof as its retail dispensary, ensuring a seamless integration of customer-facing retail and premium organic production. Once vertically integrated from seed to sale, Green Meadows will activate its pending medical cannabis license and serve registered patients along with adult-use customers.

Patton brings rich, diverse experience to his CEO role, working as a Capitol Hill reporter, a commercial fisherman, and a real estate developer before launching his career as an author with the publication of his family memoir, The Pattons: A Personal History of an American Family in 1994. Since then, he has published three novels and two histories.

In addition to heading up the Green Meadows management team, he is an advisor to the Patton Veterans Project, founded in 2012 by his brother Benjamin Patton to help veterans and their families cope with post-deployment issues of PTSD and social isolation.

Patton co-founded the Fairfield County Youth Football League in Connecticut in 2003 and spearheaded a $1.2 million project to build multi-use turf athletic fields for youth sports programs in Darien, CT in 2008. Patton holds degrees in literature and journalism from Brown University and Northwestern University.

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